TWILIGHT

VIOLET

WISTERIA

LAVENDER

AUBERGINE

SOFT LILAC TONES, QUIETLY LUMINOUS
February’s birthstone amethyst shines in bold hues of violet.
Ranging from pale lilac to deep royal purple, amethyst is the most prized variety of crystalline quartz, adding a pop of colour to any jewellery collection. Its name comes from the Greek ‘amethystos’, meaning ‘not intoxicated’, a nod to the ancient belief that the stone promoted clarity and steadiness of the mind. Today, amethyst remains a symbol of peace, balance, and thoughtful reflection.
February



GETTING TO KNOW AMETHYSTS
Amethysts have been admired for centuries. Its distinctive purple tones come from traces of iron and natural irradiation within the earth, an alchemy that makes each stone one of a kind.
Before large deposits were discovered in Brazil in the 18th century, amethyst was considered as rare and valuable as sapphire or ruby. It appeared in European crown jewels, royal collections, and heirloom pieces passed quietly through generations.
During the Victorian era, amethyst found a new romantic identity. It was widely used in sentimental jewellery, such as brooches, lockets, rings, and pendants. Chosen not only for its beauty, but for its symbolism of sincerity, peace, and enduring love. Antique pieces from this period often feature softly glowing, rose-cut or cushion-cut stones set in warm gold, giving them a distinctive, soulful presence.
Amethysts are durable enough for everyday wear, making it as practical as it is beautiful. A little extra care goes a long way to preserve its beauty. Avoid harsh chemicals, remove jewellery before physical activity, and store them separately to prevent scratches.
February


Symbolism & Meaning of February's Birthstone
Amethysts have long been connected to calm, clarity, and emotional balance. Often seen as a stone of protection and inner strength, it's a reminder to move through the world with intention.
Amethysts are a cherished stone for those born under Pisces and the traditional gemstone for a sixth anniversary. Discover our complete February Birthstone Collection, featuring vintage, antique, and modern amethyst gemstone jewellery, pairing calming energy with luminous colour.
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